Retailers are no strangers to sustainability challenges—from keeping up with regulations to tackling social and environmental impacts. But let's zoom in on another aspect: the hurdles consumers face when striving for sustainability.
More than one in two Swedes, 55 percent, are willing to pay more for sustainable products, according to a Kantar Sifo survey conducted by the software company Voyado. At the same time, an equal number, 53 percent, find it difficult to make sustainable choices due to unclear product information.
Voyado, the Swedish retail technology platform, enjoyed huge success and growth in 2023. It is forging ahead with plans to increase its customer base in 2024 and has already secured a new partnership with menswear brand Luca Faloni.
Voyado has been chosen by classic British brand, Silver Cross, to help them deliver personalised shopping experiences and increase customer engagement in the UK.
This blog post delves into Gen Z's distinct shopping habits, steering the retail industry into new territories. Born into the digital age, Gen Z's influence extends beyond their purchasing power. Fueled by influencers, social media platforms are shaping trends and redefining retail dynamics. In this evolving retail landscape, businesses must align with Gen Z's values to remain competitive.
Since last Thursday, Voyado has been monitoring daily measurements to track the development of customer communication during Black Week. This year’s campaigns have been notable due to significantly earlier start times and increased volumes for both email and SMS.
A new survey of 2,000 UK consumers by Voyado, a leading retail technology platform, reveals that UK consumers are not as influenced by social media ads or influencers as brands might think.
Today, Voyado announces the acquisition of ReDeal’s operations. The strategic acquisition is important for Voyado to challenge global competitors in customer loyalty further, strengthening its position inside and outside the Nordic region.
Belstaff, the renowned luxury lifestyle brand, has announced it is partnering with Voyado to drive an increase in customer loyalty. This is the latest high-profile partnership for Swedish retail technology platform Voyado, as it continues to push its growth strategy in the UK market.
Belstaff has been a global force within the luxury fashion industry for almost 100 years. It has successfully b
Today, Voyado and Kindly are introducing a new seamless integration that enables retailers to use AI and machine learning for personalized and relevant customer conversations. This enhances the customer experience, increases efficiency and satisfaction, and ultimately drives business growth.
The Finnish female fashion brand is known for its high-quality and sustainable products designed in Finland and produced in the EU. Papu products are today sold to 27 countries through their online store and at more than 100 retailers. The fashion brand has chosen Voyado to take the next step in boosting loyalty and discovering new ways to reward its customers.
Jigsaw, the renowned British fashion brand announces Voyado, as its new solution for customer loyalty and marketing automation. This collaboration marks a significant milestone for Voyado’s growth story as their first UK customer win.
